In this episode, Marshal interviews Bryan Sheffield, an Executive Producer at Wonderful Machine with a successful background in photography. Bryan specializes in guiding photographers, both new and seasoned, through complex pricing situations with clients. They explore valuable tips for creating quotes, common pitfalls in contract writing, and how Bryan and Wonderful Machine can assist photographers with pricing and negotiation on their next project. If you're eager to master the art of pricing and negotiation, this episode is a must-listen.

Episode Highlights:

2:40 Bryan's Story

6:04 What Does an EP's Day-to-Day Look Like?

8:41 Pricing in General as a Photographer

13:09 Pricing One Job from Another

22:06 How to Charge a $100,000 USD Creative Fee

24:14 Understanding Usage and Charging

25:45 Common Mistakes When Negotiating or Creating Contracts

36:22 Tricky Situations: Firm Bid and Variables

40:31 Wrapping Up a Job

46:25 Setting Your Creative Fee

55:26 Software for Estimates

58:43 Clients Who Set Their Own SOW

1:04:07 Learning More About Wonderful Machine

🔗 CONNECT WITH Bryan Sheffield💻Website | https://wonderfulmachine.com/

🔗 CONNECT WITH MARSHAL

📸Instagram | www.instagram.com/marshalchupa💻Website | www.marshalchupa.com👥 Linkedin | www.linkedin.com/in/marshal-chupa-99a7921a8

📄 SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - www.shotlistpodcast.com

🎙 ABOUT THE PODCAST

This podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.

🎧 LISTEN FOR FREEApple Podcasts | https://podcasts.apple.com/ca/podcast/shotlist/id1645435800

Spotify | https://open.spotify.com/show/3m5203Y5yQ7wNXQhZBOmNV?si=f46bc0e937bf40c1

🙏 LEAVE A REVIEW

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📱 GET IN TOUCH

You can also drop me a DM instagram @marshalchupa or email marshal@marshalchupa.com